Music Marketing Blog Post #2

 

Music Marketing Blog Post #2

My group and I started our music marketing project by figuring out what specific genre we got. We figured out that our genre is rock. The research conducted was very useful to develop our artist, as our knowledge regarding rock is very minimal. With our research, we were able to see various examples of bands and artists that are successful in the rock genre. For example, there are 21 pilots and Jxdn who both interact with their fans to increase their engagement and popularity. The research helped us develop an artist and a brand. The name of our artist is Issac Grey. With Issac, we tried to create a brand that matched the music that he would put out. For example, his merchandise matched the emotions and feelings that the songs would bring out.

In order to market our artist we had to do a numerous amount of things. We started by figuring out the target audience we were trying to reach and we were set on the age range of 13-18 years old. By figuring this out, we had to select what social media platforms our artist would be a part of and each of their individual purposes. We were set on Issac having a presence in Instagram, Tiktok, and Twitter. We also created a website for fans to find out information regarding Issacs music, merchandise or personal information. Instagram would be used as a way for Issac to promote his entire brand and a way for him to communicate with fans. Issac would post on Instagram stories to get feedback for each song and understand what his fans were saying. Twitter was used as a platform for Issac to speak his mind whether it was his own feelings, global issues, or trending topics. Lastly, Tiktok was used to promote individual songs through viral dances Issac could create or his own fans could make. The merchandise we created for Issac was customized hoodies and shirts with his logo. We also created custom masks with Issac’s logo due to the current pandemic. For his first song named My Name is Human, we decided to shoot a promo video. Through the editing process, we decided to use trippy colors and shots that would match his brand and identity. After having everything set up, we had to present our information to our class. We used powerpoint slides and showed samples of our website, social media accounts, merch, music video, and who Issac was. 

The project at first seemed a bit overwhelming but after everything started to come together and things were clicking. I believe this was the case as we took our time and conducted research. We planned everything that was part of our project and never left anything for the last minute. This project taught me a lot regarding time management and planning. Nothing is built and perfected in one day, everything needs to be conducted with a calculated plan that may take days or even weeks. I also learned a lot regarding shooting and editing music videos. It is very important to film extra shots to have during the editing process as you never know what will work and will not. My editing improved by a large amount because of this project. I believe the music marketing team project has gave me skills and qualities that will help me for the portfolio project.